The Mission.

Our mission is to reduce the number of textiles that end up in landfill, due to massive garment overproduction and non-existent recycling initiatives.

Fast fashion needs radical intervention now, and we must take responsibility for the entire life cycle of our products to ensure they don’t end up in the trash.

Since launching in 2016, we’ve shipped enough socks around the world to fill an entire football stadium. Statistics show that 85% of these will end up in landfill.

Our pledge is to reverse this impact by the year 2020.

We plan to do this by offering our community the chance to return their unwanted socks to us. This saves them from landfill and allows us to reuse or recycle them.

Together with our partners we will sort through all returned socks to identify which pairs can be laundered and donated. Any unsalvageable pairs will be sent to our textile recycling partner to be broken down and made into new products!

If you know or represent an organisation that is in need of sock donations we’d love to hear from you! Reach out to us here.

Join the movement

The Plan.

Like most good plans, ours is simple.

We launched MANRAGS with socks in 2016 and we’re going to kick off this movement with socks too!

The great news? Anyone can join us on this journey! All you have to do is send us your old pairs and we’ll give you a $20 store credit on your first return. Even better… you can spend this on one of our circular plans and refresh your top drawer with new premium pairs! Plus — you’ll get the chance to swap them throughout the year to new designs (and we’ll recycle those pairs too!).

Over time, we’ll begin introducing new products with exclusive access for our circular subscribers. We want to fill your whole wardrobe with items that you love and that can be up-cycled and recycled at the end of their lifetime.

Eventually we’ll have recycled enough pairs of socks that we’ll be able to use these textiles to bring you new, premium quality threads that are good for our planet!

Recycle your socks

The Partners.

We’ve partnered with some other visionaries to help us on this journey.


Our circular plans are shipped with Sendle, so that you can track your delivery all the way to your front door.

Sendle is proud to be Australia’s first 100% carbon neutral delivery service. For every tonne of carbon dioxide Sendle releases into the air while delivering parcels, they cancel it out by supporting projects that combat climate change.

All of our packaging is now 100% sustainable, thanks to The Better Packaging Co.

They design revolutionary, customised packaging solutions for the new eco-anomy – a circular economy in which generating waste is not an option and the earth’s resources are not treated as infinite.
95% of their packaging is HOME compostable.

Your prepaid return satchel can be dropped into ANY Australia Post box, nationwide.

Australia Post are active supporters of leading national and international sustainability initiatives, including Carbon Disclosure Project (since 2015) and Earth Hour (supporter since 2007).


In order to reach our goal, we’ve teamed up with Textile Recyclers Australia to help us up-cycle and recycle your old socks!

Textile Recyclers Australia are helping organisations to keep unwanted pre and post consumer textiles & apparel out of landfill, greatly reducing the impact on the environment.

We may not change the world. But we’re going to make a difference — and it all starts with socks.

Lead the conversation on your socials.
We’re changing the world, one sock at a time.

Drive the conversation on your socials.
We’re changing the world, one sock at a time.