The World’s First Circular Sock Club.

Now it’s time for us to Stand Up.

Fast fashion needs radical intervention, and we need to take responsibility for the entire life cycle of our products. You cannot recycle or donate socks and undies, so they end up in the bin. And that ends up alongside 501,000 tonnes of other textile landfill in Australia.

Since launching in 2016, we’ve shipped enough socks around the world to fill an entire football stadium. Statistics show that 85% of these will end up in landfill.

Our pledge is to reverse this impact by the year 2020.

We’re doing this by offering you, our community the chance to join us in our pledge. Send us your old pairs of socks and we’ll give you a $20 store credit on your first return. Even better… you can then spend it on one of our circular subscription plans, refreshing your top drawer with new premium pairs! PLUS —As a subscriber, you can request an empty satchel at any time to make room for new pairs.

If you know or represent an organisation that is in need of sock donations we’d love to hear from you! Reach out to us here.

Now it’s time for us to Stand Up.

Fast fashion needs radical intervention, and we need to take responsibility for the entire life cycle of our products. You cannot recycle or donate socks and undies, so they end up in the bin. And that ends up alongside 501,000 tonnes of other textile landfill in Australia.

Since launching in 2016, we’ve shipped enough socks around the world to fill an entire football stadium. Statistics show that 85% of these will end up in landfill.

Our pledge is to reverse this impact by the year 2020.

We’re doing this by offering you, our community the chance to join us in our pledge. Send us your old pairs of socks and we’ll give you a $20 store credit on your first return. Even better… you can then spend it on one of our circular subscription plans, refreshing your top drawer with new premium pairs! PLUS —As a subscriber, you can request an empty satchel at any time to make room for new pairs.

If you know or represent an organisation that is in need of sock donations we’d love to hear from you! Reach out to us here.

501,000

of textiles discarded into Australian landfill annually.
textile-waste-tonnes

501,000

of textiles discarded into Australian landfill annually

501,000

of textiles discarded into Australian landfill annually
rubbish-graphic-australian-textiles
At this rate Australians are on track to produce enough textile waste to cover the surface of Australia by the year

2030

At this rate Australians are on track to produce enough textile waste to cover the surface of Australia by the year

2030

rubbish-graphic-australian-textiles
After only 3 Months of launching our Sock Recycling initiative, we're on track to recycle 277,280 socks.
277,280
This equates to just under 7 tonnes of old socks saved from landfill.
6,932
After only 3 Months of launching our Sock Recycling initiative, we're on track to recycle 277,280 socks.
277,280
This equates to just under 7 tonnes of old socks saved from landfill.
6,932
We're Gaining Momentum

Since launching the initiative in September 2019, we've already saved thousands of kilograms of waste... But we've only just begun.

WHATS NEXT?
textile-waste-in-bangladesh

And we’re not alone.

Together with visionary partners and our community, we are creating smart ways to upcycle your socks and reduce textile landfill. Subscribers are now rewarded with store credit for returning their old MANRAGS, as well as reducing their impact on landfill. We started off as pioneers in the subscription industry, and now we’re taking on the circular economy.

Because this is the time to move mountains… not make them.

Become a Pioneer

What are we doing with all your socks?

The next stages of our sock recycling initiative are defined by two key principles… Re-using wearable socks and recycling the remaining pairs!

Separating the Socks

Together with our partners, Textile Recyclers Australia, we will begin the separation process to determine which socks can be reused and which need to be recycled.

Socks that can be up-cycled are prepared to be industrially laundered and donated. Any remaining pairs that are not suitable for reuse will be sorted and prepared for recycling. During this process, socks are separated by colour and material to prevent unnecessary water consumption through fabric re-dyeing.

Re-using Wearable Socks

We plan to share our up-cycled socks with 3 key second-life markets in West Africa and Eastern Europe, since previously used intimate items (such as socks and underwear) cannot be donated in Australia due to strict OH&S standards. These countries can accept donations of clean essential items, ensuring that they have a second life and purpose!

Recycling the Remaining Pairs

The socks that are prepared for recycling will be turned into fibres that can be used for products in various industries. Suitable long fibres (many cottons) can be used to create new yarn. Fibres that are not suitable are made into non-woven materials, such as insulation. Recovered fibres can be spun into yarn and recycled into supply chains. 

Shopping Guilt free!

This ensures that our community can shop guilt free, knowing that their products can be repurposed again when they’re done loving them!

By recycling and repurposing we significantly reduce the impact put on our planet by producing new garments from new materials. The clothing and textile industry is depleting non-renewable resources, so by recycling old garments into new textiles and then using them in our production we create a circular loop which puts substantially less strain on our planet (and saves textiles from landfill!).

Ultimately we hope to be able to collect enough old socks that we can turn into recycled textiles to use in our own production – creating a truly circular life-cycle for a percentage of our essentials!

We’ll be sharing updates as we progress through the next stages of this journey and will keep you updated here, on Facebook and Instagram!

Recycle your Socks
circular-milestones-manrags
old-sock-trade-in

Send us your Socks.

Are you ready to join us on this journey?
It’s easy…

Purchase a home compostable satchel for $2 to mail us your old socks (Australia only) and we’ll take care of the complicated stuff.
Receive a $20 store credit for your first return and rest easy knowing that you haven’t contributed to landfill!

Let's get started!
cicular-illustrations-sock

Our mission is to reduce the number of textiles that end up in landfill, due to massive garment overproduction and non-existent recycling initiatives.

swap-your-manrags

Help make fashion circular.

Currently the majority of the fashion industry is built on a linear system of “take, make and dispose”. In this system we are encouraging over-consumption and putting a huge strain on our planet.

It’s time we made a serious change, and that’s where the circular model comes in.

Now — every single pair of MANRAGS socks are able to be reused or recycled when you’re done loving them. Any socks you return will be reused or recycled as a part of our circular commitment. How can I return my old MANRAGS?

Join the movement today!
circular-and-linear-economy

We may not change the world.
But we’re going to make a difference —
and it all starts with socks.

We may not change the world. But we’re going to make a difference — and it all starts with socks.