Allow us to introduce the world’s first Circular Subscription Club.
We launched MANRAGS in 2016, after noticing a gap in the market for premium quality socks that didn’t fall apart after a few wears.
Starting off as pioneers in the men’s essentials subscription space, we soon evolved into the only brand to send premium quality socks AND underwear in matching designs to thousands of men around the globe!
By launching with a subscription model, we were able to control manufacturing and distribution, delivering our product direct to the our consumer. This allowed for better forecasting and eliminated the all too common retail issue of overproduction.
But after recently learning more about the effects of textile waste, we realised that we needed to urgently change something to ensure our products weren’t ending up alongside 501,000 tonnes of textiles that are dumped into Australian landfills every year.
We’re proud to announce that we’ve now launched the world’s first Circular Subscription Club – taking responsibility for the entire life-cycle of our products by keeping them out of landfill and giving them purpose once our community are done loving them.
Along with our partner, Textile Recyclers Australia, we’ll be repurposing the old socks that we receive. Pairs that can be salvaged will be industrially laundered and donated to those in need overseas (as socks cannot be donated in Australia). The remaining pairs will be recycled into new textiles! Our goal is to have eventually recycled enough pairs that we can turn them into new threads for you – creating a completely circular system! Learn more about this here.
We know that we don’t have all the answers, but we need to start somewhere. So why not start with socks?
Join the movement, spread the word and help us move mountains – not make them!